The failure of Afrodesia MP3
It was a sad story but peaceful one to spare, however Afrodesia Mp3 had an idea but lacked vision. The online music store on its own at the view on it was never maintained, the doom of the online store was predictable. Petro Stahoussis, Christos Katsaitis, Oscar Mdlongwa and Brendon Boden they all failed South African house producers.
Traxsource has been around for 16 years since 2002, Beatport has been around for 14 years since 2004 and Juno downloads has been around for 12 years since 2006. Today, Afrodesia MP3 would have been around for 13 years, but that’s not the case.
The real issue here is how Afrodesia MP3 failed local producers and the house music in general. That was a platform displayed to execute the raw talent we have. Internationally, truth be told, only bigger firms can survive because they have what it takes to maintain their status. Scaling it continental, local producers stands a high media chance to be recognised and the reason is simplified, before one gets recognised globally, they start at home and home was Afrodesia MP3, not Beatport, Traxsource or Juno.
“Sure there’s Traxsource, Beatport and even Soundcloud, but those are a whole different league. Besides being large sites, they don’t offer the niche service that AFROdesia did. Essentially this then renders the majority of our local producers about as noticeable as goldfish (not the band, Ed) swimming in the sea.” -Tendai Luwo, idmmag.com
No more up coming labels space to sign up on the above mentioned stores. Why? Well the answer is simple: Those are the most booming house music platforms and every producer wants to see their music exposed to such and the number of producers is rising incredibly giving our local producers no space to showcase our local real talent to the rest of the world.
The consistence of such online music stores has been outstanding but guess what, it just took Afrodesia MP3 seven years to collapse with no return that shows an incompetent strategy the team had.